Day one of filming

During day one of filming i managed to shoot from shot 1 to 40 on my shot list.

Upon editing i decided to initiate the music when Jack put the headphones on for an individual touch.
For the shots of Jack walking, i decided to take a walk from Blenheim Street, to Westbourne Avenue, to Hymers Avenue. The scenery when passing through these streets give the impression that the Protagonist is progressing from inner city suburbs to the outer city, which is where the final scenes take place.
For the opening shots of the antagonist, i filmed then mainly in my house, then with the van. I thought that adding a slow motion effects to these scenes that only the antagonist is included in, would create the sense of two completely different characters and worlds, creating a strong impact when they collide.
To relate to my targeted audience, i filmed the majority of shots in the inner city, with the protagonist wearing casual urban clothing whilst smoking.

Music Video First Draft

Some filming as test shots...

Before engaging in filming, i tested certain angles and shots to give me a foundation on which i could base my used shots...

Applying media theories to my media piece...

Uses And Gratifications Theory:

The 'Uses and Gratifications' model represented a change in thinking, as researchers began to describe the effects of the media from the point of view of audiences. This model looks at the motives of the people who use the media, asking why we watch the television programmes we do, why we read newspapers and why we find ourselves so compelled to keep up to do date with our favourite shows.

Blumler & Katz (1974) argued that audience needs have social and psychological origins which generate certain expectations about the mass media, leading to differential patterns of media exposure which result in both the gratification of needs and in other (often unintended) consequences. This does assume an active audience making motivated choices.

The underlying idea behind the model is that people are motivated by a desire to fulfil, or gratify certain needs. So rather than asking how the media uses us, the model asks how we use the media.

The model is broken down into four different needs:

-Surveillance

The surveillance need is based around the idea that people feel better having the feeling that they know what is going on in the world around them.

The surveillance model is all about awareness. We use the mass media to be more aware of the world, gratifying a desire for knowledge and security.

-Personal Identity

The personal identity need explains how being a subject of the media allows us to reaffirm the identity and positioning of ourselves within society.

The use of the media for forming personal identity can be seen in music videos/films. Pop stars can often become big role models, inspiring young children everywhere (which is why there's such an outcry when one of them does something wrong). 

-Personal Relationships

We can form a relationship with the media, and also use the media to form a relationship with others.

Many people use the television as a form of companionship. This may seem sad, but think about how many times you've watched the TV on your own, or with other people but sitting in silence. The television is often quite an intimate experience, and by watching the same people on a regular basis we can often feel very close to them, as if we even know them. When presenters or characters in a soap die, those who have watched that person a lot often grieve for the character, as if they have lost a friend. 

-Diversion

The diversion need describes what's commonly termed as escapism - watching the television so we can forget about our own lives and problems for a while and think about something else.

We watch music videos to take our mind of our every day lives, we want to distract our self from the problems we are experiencing. We want to see that people experience the same feelings as we do and want to forget about our own problems and focus on some one else's.

How this applies to my product:

The need of surveillance isn't necessarily applicable to my product as it is a fictional story. However in regards to personal identity, there are some ways in which certain audiences will be able to relate to the protagonist, as he is portrayed as a working class individual, and is seen to be walking around the city, through city streets, alleyways and urban settings. Comparing to that of the recent Arctic Monkeys video 'Why'd You Only Call Me When You're High', in which the main character is presented as a very working class character, which reflects the music that they and I intend to appeal to. The personal relationships aspect can also be considered as applicable to my video, as the protagonist is shown taking a journey, which the audience will see, and take an interest in how it unfolds, as well as how it ends. As my video is fictional, it provides a narrative that is considered extremely rare within normal societal life, providing escapism for the reader, as this is a story that they aren't likely to experience. Using the conventional attributes of this genre in my video helps develop an iconic representation that will appeal to my target audience.
Levi Strauss - Binary Opposites
Strauss believed that we understand words, not solely based on their meaning they directly contain, but of our understanding of the opposites they reflect, hence 'binary opposites. 
Our understanding of the word ‘Hero’ depends of our understanding of the word ‘villain’.Within the media world binary opposites are used on a frequent basis.They are usually the basis of our understanding of a story as it is a conventional narrative and enables an equilibrium.Binary opposites are used in films to help plots, they are also used in music videos as part of a narrative to reinforce song lyrics.
Levi Strauss’ theory links heavily with our ideological values of how we feel we should ‘perceive’ the world. E.g. what is an ideological view of a mother?This links strongly to the ideology of protagonists and antagonists, as they are direct opposites in story line narratives. 
This theory enables us to have an understanding of a narrative before it has even begunRepresentations  re-present them self to an audience to assure understanding, meaning and recognition from a text is understood.
Having opposites within a text enables climax and interest.This applies to my piece as i have used the typical convention of a antagonist and protagonist, giving the audience a conventional aspect of narrative to cling on to. 

Link to chosen song

Artist Information & Why I Chose This Song

ARCTIC MONKEYS:

Arctic Monkeys are an English indie rock band formed in 2002 in High Green, a suburb of Sheffield. The band consists of Alex Turner (lead vocals, lead/rhythm guitar), Jamie Cook (rhythm/lead guitar), Nick O'Malley (bass guitar, backing vocals), and Matt Helders (drums, backing vocals). 

The track Fireside is taken from their latest album AM. I chose this song as it carries a very ambient vibe, with multiple connotations. Prior to picking the song, i had an idea for a music video in mind, after hearing this song i decided my idea would fit perfectly. 

Music video ideas

Music Video Ideas:

After much consideration, I decided to execute my initial idea concept one. When i first wrote it out, this was the summary: 

"This concept tells the story of an individual who is embarking in a deep thought process. Feeling confined he starts on an aimless walk to clear his head and goes a long distance. Interweaving with this story line is the tale of another character (antagonist) who receives a message with a picture of the other man’s face, he then starts preparing himself to go and kidnap the man. As both narratives progress through the story, they collide and the walking man is dragged into a van and taken in to the distance. He is brought to a desolate, abandoned location and then the camera fades out. Upon the ending of the video the kidnapper then receives a photo of another person’s face."

This idea was inspired from the videos 'Duquesne Whistle' by Bob Dylan and 'Why'd You Only Call Me When You're High?'. In the Bob Dylan music video, the protagonist is captured by mobsters and taken to a warehouse where he is brutally attacked, whilst interweaving with this story is Bob Dylan walking through New York at night. In the Arctic Monkeys video, it features primarily mid close up shots of the Protagonist walking through Sheffield at night. I decided to incorporate both of these ideas into my video and add a little twist. 
Therefore I decided that there would be two interweaving story lines; one of the Protagonist, who is walking around the city, and one of the antagonist who is builds up a plan to capture him. Then the protagonist and antagonist meet and the protagonist is dragged into the back of a van, taken to a desolate area and the ending implies he dies as the camera fades out. Upon the end of the video the antagonist receives another message, and the video implies that he is about to kidnap another person. This produces an unconventional ending, meeting my genre convention.
The costume for the protagonist will connote innocence, featuring colours such as white and grey. Whilst the antagonist's costume will connote evil and corruption, consisting of predominantly black. This creates a narrative convention of antagonist and protagonist, but this convention is broken as the protagonist does not overcome the trouble he faces.

My intended video idea deconstructed:
Upon the opening of the video, there will be multiple shots of the video sped up, then it comes to an immediate stop of a still shot of a street with the sound of the street in the background. The protagonist (played by Jack Marley) will then walk on from the side into the view of the camera, initiating the music of the video. There will then be multiple cross cuts of him walking in different areas, creating the sense that the background is changing and that he is embarking on a long walk. The video will then cut to the antagonist (played by myself) receiving a text message (with or without a picture of the antagonist). The scenes featuring the antagonist will be dimly lit to enforce the fact that he is the evil character of the narrative. The antagonist then gets ready and leaves his house. The video will then cut to the protagonist walking down different streets again. After several shots of the protagonist walking down streets, the video will cut to the antagonist getting into a van and starting it up. The video then cuts to the protagonist walking down multiple streets again, but this time the background changes on every snare hit of the chorus.