Storyboard of my music video using images from google. KEY - [Time in song] [Lyrics] [What will be featured in the video] [Type of shot]
0:00 Video will start prior to the soundtrack and when the maincharacter appears on the street, the track starts. Mid Shot (main character walking down street 5 multiple shots of walking and they cross cut fluently) 0:10 - I can't explain, but I wanna try Mid shot high angle Notification on phone
0:14 - See there's this image of you and I eyeline match mid close up (Character's face out of shot) 2nd Character opens phone to see picture of 1st character.
0:19 - And it goes dancing by Same as previous 2nd character puts away phone and walks off 0:22 - In the morning and in the night time Eyeline match mid shot Shows 2nd character shutting a door behind them
0:29 - There's all these secrets that, i can't keep Like in my heart, there's that hotel suite Mid close up Returns to main character walking and the scenery behind changing from cross cuts, with the day progressing.
0:39 - And you've lived there so long Long Shot Shot of van door being swung shut.
0:41 - It's kind of strange now you're gone Close Up Close up of van lights igniting.
0:47 - Not sure if I should, show you what i've found, has it gone for good, or is it coming back around, isn't it hard to make up your mind, when you're losing and your fuse is Mid Shot Changing background whilst walking, Changes on each 1nd & 3rd note of the musical bar.
1:03 - fire side Mid Shot Shot of main character walking and smoking.
1:08 - there's all those places, we used to go Mid shot out of front window track shot of van travelling at dusk
1:13 - And I suspect you already know Cantered angle of driver from behind. focusing on steering wheel.
1:17 - But that place on memory lane you like Pan shot van driving by,
1:22 - still looks the same but something about it's changed. Pan Shot to Mid Shot pan's onto main character walking in a desolate area with van approaching in the background
1:25 - Not sure if i should show you what I've found, Has it gone for good, Or is it coming back around, Isn't it hard to make up your mind When you're losing and your fuse is fireside Mid shot with van in background Van continues to approach main character Then pulls up, 2nd character exits van with a weapon and approaches main character without him noticing.
1:41 - Close Up Close up of 2nd character holding weapon and walking (slow motion)
1:44 - And i thought i was yours forever Mid Shot 2nd character strikes main character with weapon over the back of the head, and he falls out of camera view
1:51 - Maybe I was Mistaken Low angle shot 2nd character starts to drag off the main character
1:54 - But i just cannot manage to make it through the day, without thinking of you lately. Low eyeline match Main character being dragged into the back of the van in slow motion.
2:00 - Mid Shot Van door is slammed shut and van drives off into the distance
2:05 - Mid Shot Still shot out of the van's back window, featuring travelling along the road at night time (sped up)
2:14 -
Shot from the side of the van Van stops, doors open.
2:17 - Same as previous Main character is dragged out of van
2:23 - Not sure if i should, show you what i've found, Progressed to the left of previous Main Character is brought to the front of van
2:28 - has it gone for good or is it coming back around, Eyeline match from side on Main character forced onto knees in front of the headlights
2:32 - isn't it hard to make up your mind. When your losing and your fuse is fireside. Mid shot in front of van Camera zooms out of scene via eyeline match,
2:43 - Same as previous Van and characters fade out of scene 2:48 - Screens fades black 2:53 - Mid shot excluding Character's face cuts to scene of 2nd character recieving a text message of another face, then cuts to the man in the recieved image walking, Mid shot then camera fades out.
The initial idea i have chosen for my piece features only two character's. The protagonist, and the antagonist. The protagonist will be played by Jack Marley, and the antagonist will be played by (undecided).
As well as this there are many roles that need to be fulfilled in the pre-production process. These consist of things such as the Executive producer, camera operator, lighting director, writer, producer, director, production manager, storyboard artist and editor, their individual roles are as follows:
Executive Producer - Determines finance & budget Writer - Develops script from concept brief Producer - Secures & oversees creative team, develops shooting schedules, manages budget & timeline. Director - Creative control of production, directs performance of cast & crew. Production manager - Day to day management of production; people, equipment, facilities, catering and post production Storyboard artist - Works with producer/director to develop the storyboard of script. Editor - selects best material to assemble find film with music, graphics, special effects & text. Camera Operator - Co-ordinates cinematography and shooting Lighting Director - In charge of lighting As product manager i will be fulfilling the roles of Storybhoard artist, writer, producer, production manager, camera operator and lighting director. I will be collaborating with Jack to direct cinematography and lighting.
In order create a successful media piece there are several things i need to include within the mise en scene of my music video.
Objects Van - The first of which is a van, which half of my music video is based on. It is required for scenes such as the van driving, the lights igniting and the protagonists being dragged in the van. Baseball bat/Blunt weapon - This is required for a brief part in the video, in which the antagonist hits the protagonist over the head. Phone - This is required for two key parts in the video; the opening and the end, when the antagonist receives pictures of the targets he has to take. Cigarette - Required for a brief part in the song when the protagonist is smoking.
Costumes:
To provide the conventions of my genre's music video, i need to ensure that the protagonist and antagonist can be easily portrayed, so the audience knows who is who. Therefore, i need to ensure that their costumes provide the right connotations for the audience.
Protagonist: Black skinny Jeans & desert boots - This reflects the interests of the type of audience i intend to appeal to. White T-Shirt - Connotes purity, enforcing the fact, that he is the protagonist of the story. Grey jacket - Grey is quite a mundane colour, which will reflect that the protagonist is just an every day person.
Antagonist: Balaclava Black trousers Black Jacket Black shoes
By making all clothing items black, it will clearly demonstrate that he is in fact the antagonist, as black's connotations are that of evil and corruption. The fact that he will be wearing shoes and trousers instead of jeans and trainers will demonstrate that he is a professional at what he does. The balaclava will enforce the antagonistic nature of the character, and with all of these elements added together, the character will be a successful antagonist.
See there’s this image of, you and I And it goes dancing by, In the morning and the night time (Straight away it is clear that this is a love song, we can tell this from the declarative sentence "There's this image of you and I" which show that he is thinking about a certain memory he holds dear. And the declarative phrase "In the morning and the night time, shows that he can't get the memory out of his mind and it is constantly in his thoughts.)
There’s all these secrets that, I can’t keep
Like in my heart there’s that, hotel suite And you’ve lived there so long It’s kind of strange now you’re gone (The second verse enforces this ideology as it states the artist is struggling not to talk about what he's thinking. And he's finding it hard coping without the one that has left him, this is obvious in the independent clause "It's kind of strange now you're gone")_
I’m not sure if I should, show you what I’ve found, Has it gone for good, or is it coming back around Isn’t it hard to make up your mind, When you’re losing and your fuse is fireside, (The chorus shows the state of mind that the artist is in, it carries elements of struggle, confinement and solitude, these are elements I will be sure to include in my video.") There’s all those places we, used to go And I suspect you already know But that place on memory lane You like, still looks the same But something about it’s changed This verse demonstrates the feelings the artist is feeling in the sense of confinement, he is remembering the places they went and the things they saw together, but its not the same as he remembers it when he was with the person he is talking about.
And I thought I was yours, forever
Or maybe I was mistaken
But I just can’t manage
To make it through the day
Without thinking of you lately This verse strongly enforces the ideology of the song as it shows he is devastated about his loss, and no matter what he does he can't shake the image of the person he is thinking about. Overall, there appears to be strong ideology behind the song enforcing solitary confinement, loneliness and dismay. It shows he constantly thinks about what could have been.
The third idea consists of one main character that has just
finished a live performance at a venue, as he makes his way out of the venue,
he engages in an argument with a girl and ends up in a fight with another
person, in result he is thrown out of the club and starts on his journey home.
On his way he is confronted with a variety of obstacles in the form of
antagonists. As it builds up the impression that the main character is a
protagonist, he stumbles at the end landing in the path of a moving car. At
this point the video ends.
Conor Murray Initial idea Concept two
The second video consist of three main characters, all of which go to a party
and something horrific happens resulting in the death of a friend, the three
characters then cover up the crime and go on three separate journeys. Following
this, the characters are all shown becoming depressed about what has happened
and all retaliate in different ways. One turns himself into the police and
finds himself serving a sentence. Another engages in a course of drug and
alcohol abuse, driving him into the ground. And the third drives out to a
beach, and stands at the edge of a cliff with a camera shot rotating around
him, building the video to a climax.
Conor Murray Initial Idea Concept one
Music Video to Fireside – Arctic Monkeys.
This concept tells the story of an individual who is embarking in a deep thought process. Feeling confined he starts on an aimless walk to
clear his head and goes a long distance. Interweaving with this story line is
the tale of another character (antagonist) who receives a message with a picture of the other man’s
face, he then starts preparing himself to go and kidnap the man. As both
narratives progress through the story, they collide and the walking man is
dragged into a van and taken in to the distance. He is brought to a desolate,
abandoned location and then the camera fades out. Upon the ending of the video the
kidnapper then receives a photo of another person’s face.
Fortunately, during my course last year i engaged in a large amount of audience research for my production process of my music magazine. I created a large demographic based on the readers of NME magazine, who are the audience I want to appeal to with my music video. The demographic is as follows:
Also after looking at the conventions of my chosen medium i have acquired knowledge of the expected elements to feature within my music video. The typical appearance of characters in alternative/indie music videos consists of skinny jeans, denim jackets and desert boots/shoes. Typicaly in music videos, there is a protagonist and antagonist, and they develop a narrative that matches the story that the lyrics of the song tell. Videos of my chosen medium are often quite mundane in regards to colour when compared to videos of genres such as pop. Alternative/indie rock music videos are regularly filmed on streets and alleys, with fractions of performance in them. Therefore i decided to film the majority of my piece on city streets and alleyways to meet the expectations of my required audience. I have also set up a poll on my blog and invited other users to vote regarding their tastes. My poll asks questions such as 'what is your favourite genre of music?' and 'What's your favourite type of music video?' to help me establish the percentage of people that regard the genre of music i have chosen as their favourite and so i know what to feature in my video to appeal to these people.
The genre that I chose to utilise for my
media piece was Alternative/Indie music, so to establish what types of
conventions, regarding mise-en-scene, cinematography, editing and sound I
should include in my music video, I analysed several other music videos of this
genre. I watched videos by Arctic Monkeys, Alt-J, Bombay Bicycle club, The
Hives, Peace & Little Comets to see what conventions they used, that could
assist me in the production of my own original piece. After analysing these videos in much depth, I
established that the vast majority of these videos within this genre were extremely similar.
Firstly, the costumes within this genre all seem to fall into the same category. Most of the artist/actors within these videos are clad in casual, dull clothing. This consists of simple things such as t-shirts, skinny jeans, leather jackets, casual jackets, winter coats, sand shoes, desert boots and shirts. This way the artist(s)/actor is presented as a working class person, or 'one of the people'. The Arctic Monkeys' videos "Why'd You Only Call Me When Your High" and "Leave Before The Lights Come On" enforce this strongly as all characters in these videos are dressed in very casual clothing to show that despite all their success and fame they are still 'working class lads' from sheffield. This is extremely different to genres such as metal and pop, as in pop the artists tend to wear extravagant, flamboyant clothing to stand out and make a statement to their audience. Whereas alternative music artists are conventionally represented as very informal and quite
unkempt to enforce the ideology that indie/alternative music is
independent and on much of a smaller scale than that of mainstream pop which is regularly globalised.
Another
consistent feature within the videos of my chosen genre that I analysed was the setting. Arctic Monkeys 2005 single's 'When The Sun Goes Down' music video, tells the story of a prostitute on the streets of Sheffield, in dull mundane settings consisting of streets and alleyways.
This attribute of indie/alternative music videos is enforced in Bombay Bicycle Club's 'Always Like This'. Despite this song being a performance based video rather than one that tells a narrative, it is still set upon streets alleys and estates. This shows that this genre of music is very urban, and carries a large 'working class' feel to it.
The Libertines video "What Became Of The Likely Lads" also backs up this point as it too features a narrative told about two young boys who are brought up on a rough council estate. This carries the urban theme of alternative music videos even further.
Although the 'working class urban' theme is extremely common among these types of videos, there are many other types of narrative, performance and abstract videos as demonstrated in this video of Peace performing 'Bloodshake', which defies the costume and setting norms of other videos within this genre.
After analysing many different forms and types of alternative/indie music videos, i have gathered that there are many different types, but the unmatched convention of setting for these types of videos consists of streets alleyways and estates, so to ensure that I appeal to my targeted audience I will film the majority of my video in city streets and alleys. As well as this the most used type of costume appears to be casual clothing, so i will dress my main character in casual clothes such as a t-shirt, hooded jacket and skinny jeans. I regards to cinematography and editing, most of the videos in this genre seem to demonstrate quite basic elements. There are primarily cross cuts to develop the narratives of these videos, so I will incorporate this into my video. In regards to indie/alternative music videos there appears to be a consistency of unconventional endings as I described in my LIIAR analysis of three music videos. Bob Dylan's 'Duquesne Whistle' and 'Arctic Monkey's Why'd you only call me when you're high' are great examples of this. Therefore I intend to include an unconventional ending in my video that defies a conventional 'happy ending'.
Conor Murray
A2 Media – Arctic Monkeys – Fireside Lyrics
Verse 1
I can’t explain but I, wanna try
See there’s this image of, you and I
And it goes dancing by,
In the morning and the night time
There’s all these secrets that, I can’t keep
Like in my heart there’s that, hotel suite
And you’ve lived there so long
It’s kind of strange now you’re gone
Chorus
I’m not sure if I should, show you what I’ve found,
Has it gone for good, or is it coming back around
Isn’t it hard to make up your mind,
When you’re losing and your fuse is fireside,
Verse 2
There’s all those places we, used to go
And I suspect you already know
But that place on memory lane
You like, still looks the same
But something about it’s changed
Chorus
I’m not sure if I should, show you what I’ve found,
Has it gone for good, or is it coming back around
Isn’t it hard to make up your mind,
When you’re losing and your fuse is fireside,
Bridge
And I thought I was yours, forever
Or maybe I was mistaken
But I just can’t manage
To make it through the day
Without thinking of you lately
Chorus
I’m not sure if I should, show you what I’ve found,
Has it gone for good, or is it coming back around
Isn’t it hard to make up your mind,
When you’re losing and your fuse is fireside,
Conor Murray
A2 Media
LIIAR Analysis of three music videos
Arctic Monkeys, why’d you only
call me when your high:
This video initiates with a track shot of the lead singer, Alex Turner, leaving a pub
intoxicated in the early hours of the morning and gradually making his way
towards a girls’ house whilst texting her without a reply. But on the way, due
to his mental and physical state, visualises many things that aren’t there and encounters many other characters that are considered as antagonistic. The cinematography
featured within this music video is quite shaky, creating a handheld feel , that depicts the state that the character is in. This shows that he isn’t in a functional state of mind to function to the standard of a sober individual, this also reveals connotations of rebelliousness and deviance that is primarily perceived as working class behaviour. The camera proceeds to follow Alex on his entire journey, in regards to cinematography the camera seems to predominantly use a track mid-shot to create the sense that he is progressing on his journey and that the narrative is progressing also. The editing within the video is rather
consistent in it’s form, it includes only cross cuts, from Alex to the events that are occurring and the other characters featured in the story, showing us what he is experiencing. This, as well as the video being shot during the night time creates the sense that danger is imminent and anything could happen at any given time. The state that Alex is in, makes the viewer see that he is in fact highly vulnerable to these circumstances. There is also
regularly cross cuts to Alex’s hallucinations in which the focus of the camera
is distorted, enforcing the fact that he is intoxicated and visualising these occurances. In regards to
conventional attributes, this video carries a strong urban theme, and supports the ideology of the working class regularly getting drunk and wandering the streets at the early hours of the morning. This video also defies stereotypical conventions, as the standard convention for narratives including a boy and girl state that at the end of the video, they will meet and live happily, but in this video, the main character has simply had too much to drink and can't think clearly.
On his way home, he is confronted and interacts with other characters that are portrayed as
‘antagonists’ as they give him trouble on the way home, giving the narrative a more defined conventional story. Alex's costume within this video features a black leather jacket and skinny jeans, as well as these items of clothing being identified as indie, they also carry connotations of deviance and rebelliousness. The ideology of him being a rebel is enforced by his
intoxicated state, and how confrontational he gets with pedestrians on his
journey. I would personally state that the targeted audience for this piece is
the working class who are represented as regularly getting intoxicated, getting
themselves into trouble and making poor choices, the title of the song alone
enforces this also, the music however is targeted to audiences that enjoy alternative/indie rock music. The conventions of this genre are presented strongly and boldly throughout the video, them being the urban setting, the dark coloured clothing and the characeters that appear on the street at the time the video is set. The ideology behind the video appears to be representing
the artists as working class 'Sheffield' lads, showing that despite all their fame they
still consider themselves, and act like normal working class men in a working class environment. The classic
Hollywood convention of boy meets girl, boy gets with girl is broken in this
video however as Alex is so intoxicated that the video results him in mistaking his girlfriend's house for an elderly old ladies' house. The video successfully represents Alex Turner (Songwriter/performer) as a working class man, living a working class life, which is the lifestyle that the macro audience of this music live. The representation and ideology of this video is a strong link to the theory of
Marxism regarding media, as it shows people of the working class (proletariat's)
getting wasted and being deviant. This matches the theory as it states that the
working class are primarily demonized for being the members of society who
drink and engage in deviant.
Bob Dylan – Duquesne whistle
This video tells the narrative of a young man who has become infatuated with a young woman that he has noticed coming out of the same place at the same time every day. The young man is dressed in a white shirt which carries connotations of purity and innocence, showing us as an audience that his intentions are good and he is a person of good character. The cinematography and editing of each time the man attempts to woo the woman is the same, which creates a sense of continuity and repetition in regards to the narrative structure. The woman in the narrative is also dressed in a white dress the first time we see her, this shows the audience that theses two character's could potentially be a good match for each other. The man that we associate as the protagonist goes to the same place every day at the same time to see the girl, and attempts to grab her attention by dancing around her, but she appears to be unimpressed by his actions. This meets the convention of a boy trying to impress a girl in the hope of making them a couple, but this convention is quickly broken. One of the days he goes to meet her, he is about to speak with her, but he is suddenly kidnapped by some thugs who drag him into a van and take him away from the woman. The thugs take him to a warehouse and proceed to violently attack him whilst he is strapped to a chair. The protagonist in this scene is covered in blood showing that his innocence has been violated and he is now in danger. The cinematography in this scene changes also forming a pan which establishes the area the protagonist is in, but also shows that he is now out of his comfort zone. Along with these scenes, there is also cross cutting to interweave shots of the artist of the song (Bob Dylan) walking down city streets with a variety of typical stereotypes creating an interweaving story line. Upon the ending of the video, Bob Dylan walks past the young
man’s body on the pavement, showing they are part of the same story. The
cinematography on both Bob Dylan, and the boy and girl is predominantly track
shots, following them where they go to show that the narrative is progressing
to tell a story. In regards to conventions, this
video appears to break all the expectations of the viewer. As the boy is
seeking the attention of the girl that he is infatuated with, the viewers is
lead to infer that he will eventually woe her over. But as the story
progresses, the video takes a darker turn as he is confronted with an
antagonist that violently beats him, then leads him for dead on the street.
Instead of using the ‘classic Hollywood’ convention of a happy ending, the
young man is just left in the street to die, and then stepped over by Bob
Dylan. Personally, I would state that this video connotes a lot of different
elements, upon the starting of the video, the protagonist is moving around
energetically, and seems to be in an extremely positive mood, but as the video
proceeds, there is a gradually progression in mood and the young man becomes
shy and quiet. Also, when Bob Dylan is walking with many others at night, the
way in which his friends are dressed truly demonstrate the ugliness of city
nightlife, as they are represented as prostitutes, gangsters and thieves. The
targeted audience for this video are the fans of folk, country, blues and rock,
but also people who don’t necessarily desire a happy ending. The ideology
behind the video appears to be that the city it is set in is an ugly one, and
that though people may desire and seek a happy ending, they won’t always
receive one. This is shown in the video as it is firstly presented as a
romance, but takes a dark awry turn when the young man is kidnapped. This video
is a strong link to the Levi Strauss’ theory about binary opposites, as the you
man is shown to be the protagonist, but is confronted with an antagonist that
destroys his intentions of talking to the girl.
Little Comets – Joanna
This video, like the previous two is in the form of a narrative. It proceeds to tell the story of several young women, who due to their social/economic position have had to resort to a line of work in prostitution. The video opens with numerous till shots of things such as clothes flung on the floor and ashtrays to connote that a rough night has taken place, the lighting is also very limited enforcing this ideology. It then proceeds to show several close up shots of the young women, leaving the beds where their 'one-night-stand' partners reside, getting dressed and leaving the house. These women then engage on walks, each of which is filmed via mid-track shot, and shows that these women are participating in serious life evaluation thought processes. The scenery in which these scenes are set, consist primarily of streets on estates, reflecting the fact that the characters in this video are all of the working class, and materially deprived. The way in which the shots are composed represent these women being highly
unhappy with their life, walking around the estate on which they live, embarking in negative thoughts about themselves and the things they have done. As the narrative progresses, the characters start to run around recklessly, showing they are enjoying the
moment and letting go of their worries. The cinematography in this video
differs throughout, though there are regularly high angle shots, looking down
upon the women in the video to show that they feel insignificant, unappreciated
and unhappy. The editing in this video consists only of cross cuts changing
from one girl to another, showing many different perspectives creating the
sense of interweaving story lines, though at no point do they collide. In a
sense this video relates to the male gaze theory, as it shows that women are
represented as objects to the male form. This video features the conventions of
British based street life film, as it is presented in a gloomy manner,
presenting poverty and neglect upon the street. It also meets the convention of
the main character(s) overcoming the problem that they face, in this sense; the
women are simply overcoming their deprived state emotionally. There are many
connotations throughout this video, one of which is misery, which is
represented through the apparent mood of the characters and the dim colour of
the streets. But as the video proceeds and there are shots of a fun fair and
people throwing money into the air, the connotations become more positive,
resembling happiness and overcoming problems. I would personally state that the
ideology behind this video is to show that these women are facing problems in
their lives and have overcome them by letting their sour memories go. The
target audience for this piece is teenagers, who during their adolescence face
many problems.
A music video is a short piece of film, accompanying and
played alongside a musical track. They are used primarily to promote musical
tracks. Despite music having originated from many decades ago, music videos
came into fashion in the 1980’s for artistic promotional purposes. Prior to the
80’s, these products were not referred to as music videos, they were known as
promo videos or song clips. They can tell a story by developing a narrative,
feature the artists playing the specified song or be an abstract piece that
doesn’t necessarily contain any comparison to the featured music track. They
can also interweave different video styles, such as animation and video. Music
videos are also regularly formulated around the origins of the lyrics to the
song, to give it more meaning, making it more iconic. 1926 saw the introduction
of the ‘Talkies’, and following, many musical short films. Warner Bros produced
short films by something called Vitaphone. Vitaphone was a music and film
system, used predominantly for feature films, but Warner Bros made around 1,000
short films with this device featuring dancers, vocalists and bands. Vitaphone
Short:
The use of the
Vitaphone however, had eroded by the 1960’s, in which a visual jukebox was
invented in France. Following this many French musical artists used videos
alongside their songs. This machine quickly spread to other countries, and
encouraged the inventions of the Color-Sonic in the USA and the Cinebox in
Italy, both of which were similar to the musical jukebox. The first lip-synched
music film was produced by the artist Manny Pittson in 1961. 1964 saw the
Beatles star in their own feature film ‘A Hard Day’s Night’, this was filmed in
black and white and carried a documentary crossed with comedic style of
shooting, it also featured many songs from their album, which they performed
and lip-synched with on the film.
Hard
Days Night – The Beatles
They were the first artists to attempt anything like this
and this film set out a foundation for many other artists to work around. 1965
saw the Beatles change history again with their second feature film ‘Help!’,
filmed in colour. The title track sequence was one of the first music
incorporated films to feature lip-synching, rhythmic cross-cutting, contrasting
long shots, close ups and a vast array of camera angles. The Beatles then began
to make promotional clips, so they could promote their songs on TV shows
without having to make an appearance. In 1966, the Kinks produced the first
‘plot based’ music video to their song ‘Dead End Street’ which was a miniature
comic feature. Nearly every big time artist starting engaging in developing
promotional music videos for their tracks and in the 1980’s America launched
the TV programme MTV, which was a 24 hour programme playing mostly music
videos. This lead to music videos rising up to the mainstream, but it really
kicked off after Michael Jackson’s ‘Thriller’ video released in 1983, resulting
in being one of the most iconic and successful music videos of all time.
Michael Jackson – Thriller
In 1992 MTV started
assigning directors to music videos reflecting the fact that these productions
had been received extremely well by the public. Through the 1990’s music videos
were being produced by a huge variety of artists such as Pulp, Oasis, Madonna,
The Verve and Massive Attack. A huge boost to this area of the music industry
developed in 2005 in the form of Youtube.This was the first time consumers could easily access music videos
without having to wait lengthy periods for buffering. Within the present era,
Youtube still remains the primary source for the viewing of music videos, it
offers access to any band anywhere around the world. Music videos have
developed greatly in the sense of production, editing, mise en scene, and
cinematography.
Arctic Monkeys – Why’d You only call me when your high?
This video is a great example of the developments in cinematography, editing, mise en scene and diegetic sound use as it reflects the urban culture of today's age, and successfully represents the targeted audience. There are a wide variety of visual effects in this video, that would not have been used years prior to this. It also, like many of recent music videos, features a prologue to the video to develop the narrative for the viewer which is becoming more of a typical feature in music videos.
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