Audience Research

Fortunately, during my course last year i engaged in a large amount of audience research for my production process of my music magazine. I created a large demographic based on the readers of NME magazine, who are the audience I want to appeal to with my music video. The demographic is as follows:

Also after looking at the conventions of my chosen medium i have acquired knowledge of the expected elements to feature within my music video. The typical appearance of characters in alternative/indie music videos consists of skinny jeans, denim jackets and desert boots/shoes. Typicaly in music videos, there is a protagonist and antagonist, and they develop a narrative that matches the story that the lyrics of the song tell. Videos of my chosen medium are often quite mundane in regards to colour when compared to videos of genres such as pop. Alternative/indie rock music videos are regularly filmed on streets and alleys, with fractions of performance in them. Therefore i decided to film the majority of my piece on city streets and alleyways to meet the expectations of my required audience. I have also set up a poll on my blog and invited other users to vote regarding their tastes. My poll asks questions such as 'what is your favourite genre of music?' and 'What's your favourite type of music video?' to help me establish the percentage of people that regard the genre of music i have chosen as their favourite and so i know what to feature in my video to appeal to these people.